Beiersdorf Germany (NIVEA, Eucerin, Hansaplast)
Tools: Salesforce Marketing Cloud, Service Cloud, Sitecore
Working with Beiersdorf’s iconic brands involved a 360-degree marketing effort from ideation to execution. I managed and structured content across their platforms, ensuring regional variations were properly implemented. I created and tested dynamic email campaigns in SFMC, aligning each message with customer journey phases. Automation setup and reporting allowed for precise targeting and real time adjustments.
The most rewarding aspect?
Helping personalize skincare communications for millions of loyal consumers.