Web Coordination, Content Management, and Team Leadership Across NALA
Tools: Adobe Experience Manager (AEM), JIRA
Over the span of nearly three years, I worked across multiple functions to support Samsung’s web operations and digital strategy across North America and Latin America (NALA). My journey evolved from technical QA execution to high level content leadership and team management.
Roles: Quality Assurance Analyst · Web Coordinator · Content Manager
Quality Assurance Analyst (9 months)
As a QA Analyst, I conducted daily validation of digital assets, reviewing over 3,000 pages and maintaining a 98% clear rate. I also:
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Supervised onboarding of new QA team members
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Developed comprehensive training materials and operating manuals
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Standardized testing workflows to improve issue detection and reporting efficiency
Web Coordinator (4 months)
In this role, I served as the gatekeeper for project flow across all site briefs and content updates:
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Managed and monitored JIRA ticket progress across multiple teams
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Facilitated communication between regional stakeholders and production teams
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Ensured that timeline expectations were met through proactive coordination and prioritization
- Leading a cross-functional team of 11 people, ensuring process clarity, task ownership, and scalable publishing standards
Content Manager (1 year and 6 months)
Promoted to Content Manager, I took ownership of large scale content operations, including:
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Migration of over 500 web pages from AEM version P5 to P6 within an ambitious 10 day timeline
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Implemented and updated reusable content components and templates for scalability and design consistency
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Delivering CMS training sessions to both internal colleagues and client side stakeholders to enable sustainable content practices
Impact: From quality control to strategic delivery, I helped Samsung scale its digital presence with consistency, speed, and cross functional alignment. My ability to adapt to different functions while streamlining operations contributed directly to improved publishing efficiency and stakeholder satisfaction across NALA markets.